Business of Subway

 Franchise of Subway Article

1- Introduction4

1-1 Over Perspective of Subway4

1-2 Business in Subway6

1-3 Subway Mission6

1-4 Subway Key Value6

2- Organization Structure7

2-1 Shareholders7

2-2 Administration Team7

2 - 3 Employees7

3- Markweting Strategy7

3-1 Focus on Market8

3-2 Market Size 8

3-2 Market Growth10

3-4 Competition10

3-5 SWOT Analysis13

3-6 Market Mixture Program15

3-6-1 Product Strategy16

3-6-2 Costs Strategy17

3-6-3 Place Strategy18

3-6-4 Campaign Strategy18

3-6-5 Sales Promotion19

4- Economical Statement21

four-one Sales Prediction21

4-1-1 Working Hours21

4-1-2 Sales Every Hour21

4-1-3 Average Advertising Price22

4-1-4 Methods of markets and Purchase23

4-1-5 Salaries24

4-1-6 Expense of goods Manufacture25

4-1-7 Costs26

4-1-8 Duty Policy27

4-1-9 Break Even Stage Analysis 28

4-2 Primary Investment 29

4-3 Sales Forecast30

4-4 Depreciation31

4-5 Operating Cash Flow31

4-6 Cost Of Capital 31

4-7 Evaluation Techniques33


Appendix A35

Appendix B36

Appendix C37

Appendix D38


In recent years, Subway might best become known for the advertising confront of Subway who misplaced a great deal of weight, it is said, by consuming healthy in Subway Sub Shops. Actually Subway has teamed up with all the government to fight the child years obesity, beginning another webpage in Subway history. Unlike KFC or perhaps MacDonald, Subway is famous for the new and healthy food. It is announced that there is reduced saturated body fat and no frying or junk. Subway was found in 65, but right up until 1974 that they began franchising. Offering a brand new, healthy substitute for fast-food restaurants, Subway features franchises through the United States in addition to several countries, with places in classic and non-traditional sites likewise.

Through this report we could discuss how you can set up a franchise of Subway in Kuala Lumpur and how it can be struggling to survive in this strong competitive of fast-food industry. In between, we will see how the initiatives have offer start a business. The statement is also within the background of Subway, their particular marketing strategy and mission. Throughout the analysis of financial data provided, we are able to recognize the size of shop, the location, the first franchise charge and detailed cost. Conditional recommendations and suggestions are supplied so that the Subway operation can be able to differentiate on its own from its opponents and continue to sustain it is competitive advantage within the pret a manger market. one particular

4 Overview of Subway

Subway Sandwich shops commenced in 1965 if a recent senior high school graduate named Fred DeLuca decided he needed to find a way to pay for his college education. The original identity of the store is " Pete's Submarines, " and then it converted to " Pete's Subway" whenever they realized that " Pete's Submarine's" sounded just like Pizza Marine corps. Until 1974, they had owned 16 units of retailers. At this time, Money and DeLuca decided to concentrate on franchising so as to open more shops. By 1978, only four years later, there are 100 Subway shops. By 1982, there have been 200 in addition to 1987, they passed the 1, 000 mark in franchise shop openings. That growth has continued. Subway Sandwich Retailers has more devices than even McDonald's. As of 2008 they will operated in 87 countries with 40, 000 retailers open. The SUBWAYВ® operation is the...

Sources: Mohammad Ghazi Ghazvini (MR081167)

Amir Afshin (MR091093)

Hamed Mehrzadi (MR091118)

Feng Jiazhen (MR081196)

Zhou Xing (MR091094)

Subway Franchising

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